Mohawk Industries MARKETING MANAGER in Dallas, Texas
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.
Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.
Objectives and Overview:
Plan, develop, and execute strategic marketing and sampling plans for the commercial and builder markets that contribute to meeting and exceeding the objectives in annual Dal-Tile brand plan. Serves as point of contact and leads marketing efforts for assigned critical business area(s).
Scope of the responsibilities of the position:
Closely collaborates with Senior Brand Manager and other business leaders to develop annual marketing plans and new initiatives in support of the commercial and builder segments
Responsible for learning and reporting on customer insights for target market segments
Provides direction to internal marketing teams, agency and service partners
Works closely with Senior Brand Manager to develop and support communication programs, advertising, publicity, etc.
Has an in-depth knowledge of creative strategy; able to provide direction and feedback to evaluate creative strategy and execution to insure alignment with brand communication goals
Develops integrated marketing plans and collaborates with marketing teams for implementation, including digital, print, special marketing and/or sampling tools (e.g. chip chests, plank kits, etc.)
Organizes marketing participation in advisory groups, new product presentations, and other internal and external customer presentations
Collaborates with digital marketing team to drive content marketing programs and targeted digital marketing tools; manages website content in support of assigned customer segments
Communicates new programs and marketing initiatives to external and internal customers using various mediums including written, oral, meetings, web-based meetings, etc.
Develops strategy and implements all collateral materials including catalogs, sales sheets and other literature, printed + digital; manages literature allocation programs for sales teams
New Product Marketing
Responsible for developing and ensuring implementation of new product launch plans in the commercial and builder segments; collaborates with product marketing to develop plans against defined product strategy/objectives
Consults on the development of new product photography to align with brand, market and customer insights
Collaborates with other marketing leaders to integrate new product samples into builder and commercial markets
Develops and manages select Marketing budget accounts
Manages monthly forecasts
Cross-functional management of initiatives across the brand marketing, marketing services, digital and creative teams
Manages and directs the efforts of external vendor partners
Manages and directs the efforts of direct reports
Responsive and helpful to both internal and external customers regarding inquiries, special projects, etc.
Adept at working with multiple internal and external customers
Skill sets and individual contributions required:
Strong leadership skills, including collaboration across organization
Creative individual, ability to judge creative viability based on brand/product positioning
Knowledge of advertising strategy, creative strategy development process, and a working knowledge of media planning
Strong multitasking, project management, problem resolution, and customer service skills
Has a strong working knowledge and understanding of marketing initiatives, priorities, and disciplines
Genuine desire to develop relationships with teammates by listening, sharing ideas, and appreciating others’ efforts and points of view
Must be able to interact, and form positive working relationships, and present to all levels of the organization
Performs duties with latitude for independent judgment and decision making within the framework of the position
Bachelor’s degree with a minimum of 7 years of similar experience within a marketing organization
Agency experience is a plus
Experience marketing in the floor covering or building product categories a plus
Adept at Word, Excel, Access, PowerPoint, Project management software; strong working knowledge of salesforce.com desired
We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Company Match on 401k
Employee Purchase Discount
Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!
Active military, transitioning service members and veterans are strongly encouraged to apply.
Mohawk Industries, Inc. is an Equal Opportunity Employer committed to an inclusive workplace and a proud Drugs Don’t Work participant (EEO/AA M/F/D/V).