Dal-Tile Corporation DIGITAL MARKETING SPECIALIST II in Dallas, Texas
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.
Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.
Dal-Tile is currently seeking an exceptional Digital Marketing Specialist II to join our TEAM! We’re looking for a talented and energetic Digital Marketing Specialist II to join our Digital Marketing Team in our Dallas, Texas location. As Dal-Tile continues to evolve digitally, the next step in our program is to add a talented digital marketing specialist to our digital marketing team.
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.
Major Function and Scope
Management of daily platform activities in adherence to frequency requirements, desired engagement, and overall performance.
Analysis and development of insights to inform the creation of optimal content and assets.
Reporting on daily/weekly pacing and progress of tactics toward monthly/quarterly/annual target performance metrics.
Manage bid rules and optimization efforts at the campaign, audience, and ad levels.
Keep current on industry and propose new ideas to further enhance campaign tactics and performance.
Maintain QR code strategy for all brands and special projects.
Maintain directory listings and onsite locator.
Experience and Knowledge Required
3+ years’ experience in digital marketing
Bachelor’s degree in Information Systems, Marketing, Communications, or related field preferred.
Google Adwords experience required. Google certifications preferred.
Basic copy-writing skills needed.
Google Adwords, Facebook Ads Manager, Bing Ads experience preferred. Familiarity with CRMs.
Knowledge of marketing funnels and application of advanced setup functionality with paid ads for social media, SEM and PPC.
Experience in devising scalable Paid Social & SEM optimization strategies.
A good understanding of ad formats in Facebook, Bing and Google and experience in setting up marketing/retargeting ads.
Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
Experience planning, executing, and analyzing both B2C and B2B email marketing campaigns.
Highly motivated self-starter who is a team player and a problem-solver who can work independently and contribute to a growing, saavy Digital Marketing team.
Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple concurrent projects.
Ability to communicate verbally and written in a clear, concise manner. Strong interpersonal skills and the ability to maintain constructive work relationships (take feedback) from internal and external stakeholders.
Above average planning, organizational, and troubleshooting skills.
Extreme attention to detail, accuracy, and ability to follow-up.
Desire to master new skills and tools quickly and remain current with the latest tools & technologies.
Other Pertinent Job Information
While performing the duties of this job, the employee is regularly required to stand, walk, sit, type, talk and hear. Specific vision abilities required by this position includes close vision, peripheral vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities.
We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.
Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!
Active military, transitioning service members and veterans are strongly encouraged to apply.
Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.
ReqID : 58127
Business Unit : Dal-Tile
Department : Marketing (MARKET)
Job Type : Professional Opportunities